B.A Mass Communication

B.A Mass Communication

Programme Overview

DEPARTMENT OF ENGLISH LANGUAGE AND MASS COMMUNICATION ACADEMIC PROGRAMMES IN THE DEPARTMENT The current academic programmes in the Department of English Language and Mass Communication are listed below:
  1. English Language
  2. Mass Communication
B.A Mass Communication Philosophy, Aims and Objectives of the Degree Programme Philosophy

The philosophy of this programme, therefore, is anchored on the theory and practice of how journalism, public relations, advertising, broadcasting and film create value, distribute value and earn value in the era of media convergence. Aims and Objectives of the Degree Programme The objectives of BSc Mass Communication programme include but not limited to the following:

  1. Offer an undergraduate professionally oriented programme for the aspiring Nigerian communicators, journalists, public relations and advertising practitioners, broadcasters and film makers;

  2. Train and/or retrain Nigerian journalists, public relations and advertising practitioners, broadcasters and film makers for leadership positions in the mass media organisations and its adjuncts in Nigeria and the world;

  3. Instill in the mass communication students the ability to respect deadlines and work under constant pressure;

  4. Train and encourage Nigerian mass communicators to be effective communicators by being able to think quickly, research creatively and write or broadcast concisely to the mass audience;

  5. Bridge the divergent perspectives of news gathering and dissemination;
  6. Provide the mass communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website, newscast, or writing a speech for a company chief executive officer (ceo), or writing advertising or public relation copy to sell or promote a product to the masses;

  1. Raise and sustain the professional status of journalism in nigeria – to produce nigerian mass communicators who will continue to protect the basic principles of the people’s right to know as the fourth branch of government or the fourth estate of the realm;

  2. Train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities, they serve by being accurate, fair, balanced and objective in their reportage of societal issues;

  3. It is expected that at the end of the degree programme in mass communication, the mass communication graduate should be able to differentiate “soft news” from “hard news”, truth from falsehood, responsible journalism from irresponsible journalism; and

  4. Prepare the products for post-graduate studies in journalism, public relations, advertising, broadcasting and film or other cognate disciplines.

Basic Admission Requirements and Expected Duration of the Programmes Admission Requirements Candidates are admitted into the degree programmes in any of the following two ways:
  1. Indirect Entry.
  2. Direct Entry.
Four-year Degree Programme

In addition to acceptable passes in UTME, candidates must obtain at credit level, passes in the Senior Secondary Certificate (SSC) in five subjects including Mathematics, English Language and three other arts or social science subjects in not more than two sittings.  Direct Entry Mode

Any one of the following qualifications is acceptable for the three-year degree programme.

  1. A pass at merit level in a diploma programme in Mass Communication, Journalism or related disciplines (provided the SSCE requirements are satisfied).

  2. Two passes in relevant subject areas at advanced level.

  3. Passes in two major subjects in relevant areas in the NCE.
  4. Two passes at the IJMB (Interim Joint Matriculation Board) examination

In addition, the candidate must possess five credit level passes in five subjects at Senior Secondary Certificate Examination (SSCE), which must include Mathematics, English Language and three other relevant subjects. Minimum duration

The minimum duration of the Mass Communication degree programme is four academic sessions for UTME. The minimum duration will be three academic sessions for candidates admitted to the 200 Level